You want small business tips? Then, you get them. Everyone needs a little direction to perfect their craft. As a business owner, you are probably too busy to concentrate on the marketing for your company. You have too much to worry about. What are your employees doing? Is your product/service delivering on it’s promise? There is a countless number of worries and troubles small business owners go through. Let me ease the search for smart marketing methods.
People buy people…not products.
This is one of my favorite small business tips. It doesn’t have to be for just small businesses either. This should be applied in any situation where you are trying to get money in exchange for something else in return. People don’t buy your service or product because of the actual service or product. They buy it because they trust the person they are doing business with. Start training your sales people to think this way and you will see a nice boost in profits very quickly.
Diversify Your Marketing!
If you’ve been in business for at least 3 years, you probably have your ways set. You always pay that Yellow Pages salesman the couple thousand a month to post your ad. You always send the same promotion or flier out to the same neighborhoods. Here is what needs to be done though. You need to diversify your marketing tactics. Start sending referral coupons instead of the same 50% off coupon. Look into using paid banner ads for online marketing on your local newspapers website. Hold special events for local charities in your business. With anything in life, you need a variety for best results.
Perfect What You Already Have
I could throw out a hundred new ways to improve your business right now, but here is one of the small business tips that gets passed by too often. Go through your entire system and make each simple step perfect. Call your business from an outside line and see how many rings it takes for your receptionist to answer the phone (it better be under 2). Have a friend go through your sales funnel and inspect every word or thought that gets thrown at them. Survey your best customers and find out how you could get them back in your store more often. There are a ton of ways to make what you already have perfect. You just have to test and improve.
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